How Did Bubble Tea And Milk Tea Become So Popular
by Brenda Lye Bon Appetea, R&B Tea, Tokyo Bubble Tea, and Chatime…. these names are everywhere! And they’re just a few of many bubble tea stores in the Philippines. Despite the strong competition in the bubble tea market, these stores still have street-long queues and sales increasing by the minute in 2023! But have you ever wondered how? How did the boba tea trend start and what are these stores doing to continuously make them so successful and popular? Originating from Taiwan, the pearl milk tea drink with chewy tapioca pearls has taken over the world. These drinks have become…