How Did Bubble Tea And Milk Tea Become So Popular

How Did Bubble Tea And Milk Tea Become So Popular

by Brenda Lye Bon Appetea, R&B Tea, Tokyo Bubble Tea, and Chatime…. these names are everywhere! And they’re just a few of many bubble tea stores in the Philippines. Despite the strong competition in the bubble tea market, these stores still have street-long queues and sales increasing by the minute in 2023! But have you ever wondered how? How did the boba tea trend start and what are these stores doing to continuously make them so successful and popular? Originating from Taiwan, the pearl milk tea drink with chewy tapioca pearls has taken over the world. These drinks have become…
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Bubble tea

Bubble tea

Bubble tea (also known as pearl milk tea, bubble milk tea, tapioca milk tea, boba tea, or boba; Chinese: 珍珠奶茶; pinyin: zhēnzhū nǎichá, 波霸奶茶; bōbà nǎichá) is a tea-based drink that originated in Taiwan in the early 1980s.[1][2] Taiwanese immigrants brought it to the United States in the 1990s, initially in California through regions like Los Angeles County,[3] but the drink has also spread to other countries where there is a large East Asian diaspora population. Bubble tea most commonly consists of tea accompanied by chewy tapioca balls ("boba" or "pearls"), but it can be made with other toppings as well, such as grass jelly, aloe vera, red bean, and popping boba. It has many varieties and flavors, but the two most popular varieties are pearl black milk tea and pearl green milk tea ("pearl" signifies the…
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